Introducing 10. A follow up to her superb book ABC3D.

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The public is more familiar with bad design than good design.
It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.

Paul Rand

Nice bike design by Puma. Beats the old ladies wicker basket. And dig the cyan, magenta, yellow colour combo.

Lovely. Only wish there was an English language version.

Via Swiss-miss.

Rare footage of Steve Jobs pitching the Apple Think Different campaign. Likely date September 1997.

Apt tee for a designer. Purchase here.